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Getting Your Pricing Right

Pricing your holiday accurately may seem like a simple concept, but it’s incredibly hard to do. That’s why you need a holiday letting expert like FBM Holidays to carry out a competitive pricing illustration.

Our New Business team has a wealth of experience and collectively has over 100 years of knowledge and practice in the tourism and holiday letting industry. We are therefore the people who are best placed to guide you on where your property fits in the marketplace and what your expected rates of rental could be.

Our aim is to make sure that the rental pricing you set is achievable and realistic; there’s no point in renting at a price that is over-priced but you also want to make sure you maximise your property and get what you deserve for the time and effort you put into it as a second homeowner.

If you want the industry knowledge of Pembrokeshire and West Wales markets, then we have the experts that you need to help you make the right choices, and we are there for you at every step of the journey.

Our expert holiday property consultants will visit your property, carry out an appraisal and provide you with honest advice and income projections so you can start enjoying your investment.


What To Consider


Location is the one thing that you cannot do anything about. If you already have a property, then you can’t do much about where it is.

Therefore, whilst location is a consideration, depending on the area your property is, we tend to focus on the bigger picture once all the pieces are in play.

Of course, some areas will command a higher rental value than others, but the rest of the offering is just as important to discerning holidaymakers.

If you’re thinking of investing in a property, and have not yet bought a property, before you buy, it’s always worth talking to our Estate Agency arm.

FBM Estate & Letting Agents sell roughly between a quarter and half of all houses in the Pembrokeshire and West Wales area per month and have considerable expertise as well as a bustling property portfolio for investment properties.


Your holiday accommodation ‘offering’ is extremely important and it’s always worth bearing in mind new property accessories, features and coupling them with key industry information to get the best out of your holiday rental.

WiFi for example, or allowing pets, is a way to drive more interest and in turn, more revenue out of your property. Amenities are not simple down to quality.

For example a simple dishwasher will help you score a higher mark in your Visit Wales grading which could lead to a higher star rating, which is key attribute to opening up doors to different and larger audiences.

Get these right, and you will be well on your way to a fantastic holiday let consideration.

Furnishings, Inventory and Surroundings

For all intents and purposes, this is to do with the decor and the quality of your holiday let.

As superficial as it might seem, quality decor, furnishings and fixtures not only help sell the property from a visual perspective but will also enhance the user experience as it will impact on aesthetics, comfort and a general all-around positive feeling towards your let.

Also a higher quality or hint of luxury can provide the very highest grading marks, which in turn opens up your audience to so many more possibilities.

If you’re in need of some last minute pieces to finish off the ‘feel’ of your holiday home or you need some help in kitting out your holiday property from top-to-toe, make sure you give us a call.

We can provide you with the absolute best people and places to get advice and furnishings from. And once they are in, they’ll look amazing on our website and social media as we promote your property to a world-wide audience.

Little Touches and First Impressions

Little touches for your guests are always worth considering. And it doesn’t have to be too elaborate to make an impact with those staying at your holiday let.

Whilst a self-cater is just that, a few basics or a small care package goes along way with many. Milk, tea, sugar and biscuits are all cheap commodities that can go some way to making a great first impression. This is especially important in your first year, when reviews from early bookings help to drive future business.

We can give you hints and tips for any type of welcome that you want to create.

It’s also important to put your own stamp on your property. Little touches come not just from welcoming gifts, but also in the detail of your property. Your favourite books, pictures or local guides will give your guests little insights into your personality, and allow them to get to know their hosts.

Board games and family favourites are a great way to make people feel comfortable and welcome. It’s little touches like these that make all the difference.


Unless you are planning on cleaning, maintaining and property managing your changeovers yourself, then you will need a cleaner, and therefore will also have to consider the cost of this service.

If you don’t know any cleaners, then it is not a problem at all, as we can arrange a cleaner/property caretaker who will look after your property on a changeover day.

They will clean the property, make up the beds and remove the dirty laundry ready for the next guests. They will also report any damaged or faulty items to you, which will be useful in relation to our Property Care Scheme.

We can also arrange a gardener and window cleaner if this is something you require and you want to be maintained.

Ongoing Costs and Considerations

You may not have purchased a second home with the original intent of letting it out, but once you decide to make that commitment, you have to follow it through to the best end.

The best way to think about your holiday let is like a business, and approach it in a business-like way.

There are other considerations that you may not have thought of when considering holiday letting. We can help you get to grips with everything you need to know from all perspectives, legal and otherwise.

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