The web is the best medium to connect with the UK and international customers and is a brilliant way to connect with customers to book their holiday, share holiday experiences, provide information on entertainment, and what happens in Wales.
FBM Holidays launched their new website in 2019 and is continuously evolving the product. We have a very strong web presence, which is the main source of bookings for our owners. Our website traffic continues to grow as we continually optimise and reformat the site for booking conversions. Our website is responsive to any browser so that no customer is excluded, and booking process is mobile and tablet friendly.
The web team utilises the very latest online marketing techniques, with a few examples of such being Google AdWords, affiliate marketing, Bing Ads, to ensure we are competing with the likes of national companies such as Sykes, Hoseasons and other local agencies. We even tailor our SEO efforts to compete locally with the likes of Airbnb and Booking.com, so we can rank higher organically than these sites, and use them to complete a ‘full circle’ approach to the largest platforms on the web.
On a frequent basis, we keep in touch with all our new and regular customers via online newsletters, and we have a captive audience of around 100,000 opted-in contacts who receive our emails. Here we can promote specials offer, possible buy new properties, events and things to do in West Wales and generally promote our holiday portfolio around all key times of the year.
We love to write blogs and the marketing team welcome blog writers from other businesses to be featured on our interactive website and across all social media platforms.