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28th November 2017 by

Posted in News, Pembrokeshire, Wales

The Story of Barti Ddu Rum

Barti Rum launched in the summer of 2018

Once upon a time, in Little Newcastle, West Wales, there lived a young lad called John Roberts. John made little impact on his village home in the eleven years he spent growing up there in the late sixteen hundred’s. However, when the boy left to work on a royal naval ship, he soon escalated to remarkable fame. Held in utmost regard by all that cruised the dark side of the seven seas, John Robert’s legacy grew to be more extraordinary than anyone in his small home county of Pembrokeshire could have dared imagine.

It all began when one day His Majesty’s royal ship, on which young John was aboard, was struck by fearsome pirates out at sea. The captain among them was none other than a Howell Davies of Milford Haven, a notorious sailor among thieves who had once lived not more than twenty miles from John Robert’s own home. John was quick to take advantage of an opportunity. As a Welsh speaker, rather than be enslaved or killed, he made himself useful and trustworthy to Captain Howell. In no time John was the right-hand man to the ship’s leader and the two had formed a genuine bond. Having learned the ropes over the years John Roberts earned his living on the wrong side of the law and the right side of the wind. Johns navigational skills proved to be exceptional and he sailed with Howell as a pirate for some years. Later on, at the time of Captain Howell’s passing, John Robert’s never-ending legacy begins.

Immediately voted in as the new captain by the crew, John Roberts evolves. He is to be known as Barti Ddu in Welsh (pronounced ‘thee’), or Black Bart in English. The once quiet boy from Wales, of only marginal means, is now the most powerful man on the water. Respected, sharp and eloquent, Barti Ddu is set to become arguably the greatest pirate who ever lived.

His persona was clever and strangely kind given the dark industry he thrived in, capturing over four hundred ships during the course of his reign. The first to fly the jolly roger flag, “A merry life but a short one” was his carefree motto and outlook on life. The men valued Barti in the highest esteem, he invented the pirate code whereby every man on board should have an equal share of all bounty. A creative too was he, for every pirate you see wearing elaborate robes and ruffled fabrics in today’s modern adaptation of a pirate are based on him. Black Bart was never without ornate dress and neither would he dream of going into battle without the accompanying sound of violins and strings playing to bring passionate ferocity to the fight.

Some question Barti’s gender, some his appetite for female company and some question the possibility of someone of such low stature in a law-abiding society being able to achieve almost absolute genteel influence at sea. All we know is that a story like this one cannot go uncelebrated.
Barti Rum is made up of the finest Caribbean rum blend, flavoured with not only the most delicate notes of vanilla, clove and subtle orange but with laver seaweed from right here on the beautiful Pembrokeshire coast. Barti Ddu perished in battle, his body was laid to rest at sea. Laver seaweed will always be the Welshman’s Caviar and what better nod to someone who showed them all how notorious a Welsh man can be, than with a small hint of him and of his home.

Barti Rum launched this summer and is available online and through your local independent stockist. We recommend it with ginger beer and a slice of orange. Let’s raise a glass to the extraordinary Barti Ddu.

For more info on Bart Ddu Rum, visit

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