21st February 2018 by

Posted in Holiday Letting, Wales

Industry Boost for FBM Holidays as Investments…

We have seen a rise of 22% in bookings made in Q1

We recently issued a press release about how we have posted a remarkable increase in booking numbers for the first quarter of the 2017/2018 year. FBM Holidays, based in Tenby, has seen a rise of 22% in bookings made from November 1st, 2017 to the end of January 2018.

The hike in bookings has been forecast for a while, driven by an expected increase in international visitors taking advantage of the value of the Euro to the Pound, as well as a rise in ‘Staycations’ due to Brexit and other factors. However, we have been growing their booking figures for well over 6 months now, helping to achieve higher overall figures year-on-year for 2016/2017.

We have a holiday rental history dating back to 1899, have invested heavily in resources that benefit both customers and holiday property owners in Pembrokeshire and West Carmarthenshire, and as such we have seen a huge influx in the number of holiday home owners renting through our Pembrokeshire office.

Our marketing executive Thom James has looked at the booking numbers from year to year and found that holiday rental companies have to move with the industry in order to grow. Speaking about the boom in Q1 figures for this year, he said “Bookings, in general, have been fantastic this year, which has continued the trend from the second half of last year. We’ve invested a lot of time in our online booking platforms, our promotion of Pembrokeshire as a destination and also in our customer service team, who are retained all-year round, who have excellent local knowledge of all rental areas we cover and who provide what we feel is an exceptional service for our customers. We work very closely with our owners and we have put a huge emphasis on getting a line of best fit that suits our holidaymakers and owners to provide the best packages and we feel this has paid off, as bookings have increased exponentially.

“We are well placed in Pembrokeshire and West Wales, in general, to drive booking figures even further forward, and our wider impact on the promotion of Pembrokeshire as a destination has seen us nominated for two awards this year – the West Wales Business Awards and the Pembrokeshire Tourism Awards.

We will continue to invest in marketing the region and their fantastic holiday lets to a high standard and with the prospect of continued success. We are always looking out for more and more owners who want to holiday let due to phenomenal demand and widening customer base.