Two new appointments have been made at the helm of Pembrokeshire Tourism, the organisation which works to support everyone providing the countys valuable holiday product.
Maudie Hughes has been appointed as the new chief executive, while Tim Brace takes on the role of chairman.
Maudie, who is 32, joined Pembrokeshire Tourism in January as its membership officer.
A former pupil of Netherwood and Greenhill Schools, she has previously worked as a management trainee for Marks & Spencer, a recruitment consultant and on the finance team of an architects practice, before returning to Pembrokeshire to set up R & M Countryside Services with her husband, Richard.
The couple live in Sageston with their three young sons, where Maudie also finds time to be an assistant leader with the 3rd Pembroke Scout Group as well as the Scouts county training manager.
Im really looking forward to meeting the opportunities and challenges of the tourism industry and working not only to support our growing membership of over 500 members, but also to raise the profile of Pembrokeshire Tourism, said Maudie, who takes over from Chris Hogarth.
We help, advise, guide, train, support and lobby, and we are here for everyone who delivers, services or supplies the visitor product - whether they are a small bed and breakfast, a large tourist attraction, an insurance provider or graphic designer
Maudies appointment has been welcomed by Tim Brace, who succeeds Huw Pendleton as Pembrokeshire Tourism chair.
Maudie is a fantastic candidate for the chief executive role, and I am sure she will do Pembrokeshire proud and take our organisation from strength to strength, said Tim, who is a partner at FBM Holidays, Tenby.